1 Live
1Live is the biggest radio station in Germany
Objective
The exciting task of creating three logo animations for "1LIVE," a leading radio station known for its dynamic influence on young people in NRW, was a project that aligned perfectly with their youthful and innovative brand identity.
As a radio station that prides itself on a playlist that goes beyond the mainstream and includes unique comedy and serious themed content, the animations needed to capture the essence of their vibrant and diverse programming.
The goal was to reflect the station's energetic and non-conventional spirit while engaging a broad young audience across Germany and Western Europe.
Solution
To embody 1LIVE's unique blend of music, comedy, and serious content, each logo animation was carefully crafted to represent a different aspect of the station's programming.
This trio of animations not only reinforced the station's brand identity but also served as a powerful tool in their digital marketing efforts, enhancing their visibility and appeal across multiple platforms.
